Enterprise and Marketing
Enterprise and Marketing (OCR)
Our Cambridge National in Enterprise and Marketing aims to inspire students to become creative, enterprising and commercially aware individuals who can confidently apply business knowledge to real-world situations. The curriculum equips learners with the practical skills, knowledge and understanding needed to succeed in further education, employment and the rapidly changing world of business. Students develop entrepreneurial thinking, problem-solving abilities and effective communication skills through engaging and authentic business contexts. by employers and educational providers. opportunities, solve problems creatively and make informed decisions in both business and everyday life.
What course(s) is/are offered?
Cambridge Nationals Enterprise and Marketing
What will my child study in year 10?
RO67 - Enterprise and Marketing Concepts
TA1:
Entrepreneur Characteristics
Risk Rewards
Risk Drawbacks
TA2:
Market Research
Understanding Data
Segmentation
TA3:
Calculating Revenue
Breakeven Analysis
Fixed and Variable Costs
TA4:
Marketing Mix
Product Lifecycle
Extension Strategies
Forms of Ownership
TA5:
Forms of Ownership
Sources of Capital
Support for Enterprise
What will my child study in year 11?
R068: Design a Business Proposal
Key skills
- Qualitative and quantitative research, analysing and interpreting data, creativity, time management, working independently.
- Market Research
- Identify Customer Profile
- Produce a design proposal
- Develop a product proposal
- Financial viability
- Review factors that impact success
RO69: Market and pitch a business proposal
Key skills
- Developing a business plan
- Communication skills
- Self reflection and analysing
- Teamwork and organisational skills.
Develop a Brand
Promotional Campaign
Develop a Pitch
Carry out a Pitch
Pitch Reflection
How is the course assessed?
Course is assessed throughout three modules:
Unit R067: Enterprise and marketing concepts - 1 hour 15 minute written examination 70 marks (80 UMS) OCR-set and marked Calculators are allowed in this exam.
This question paper has two parts: • Part A – includes 10 multiple choice questions (MCQs) • Part B – includes short/medium answer questions and one extended response question marked by levels of response. The extended response question will relate to Topic Area 4.
Unit RO68: OCR-set assignment 60 marks (60 UMS) Centre-assessed and OCR moderated This set assignment contains six practical tasks.
RO69 OCR-set assignment 60 marks (60 UMS) Centre-assessed and OCR moderated This set assignment contains five practical tasks.
When delivering the vocational, coursework-heavy units of the qualification, classroom dynamics shift toward a workshop model supported by flipped learning strategies. Students interact with short instructional overviews or theory breakdowns before the lesson, which repurposes classroom time into an active, diagnostic workspace. This allows the teacher to move freely around the room, providing targeted feedback, correcting individual financial assumptions, and ensuring strict compliance with exam board rubrics while students build their portfolios.
These approaches converge through synoptic concept mapping, a technique that forces students to look past individual specification modules and see business as a living, interconnected organism. By regularly challenging students to trace how a human resources issue like low staff motivation ripples out to cause quality issues in operations, damage to brand reputation in marketing, and a drop in cash flow within finance, they develop the holistic, strategic mindset that characterises both successful business students and future entrepreneurs. Literacy and numeracy is consistently developed throughout all three modules. The coursework has to be well written and numeracy is used when the students calculate, break-even and cash flow forecasts. Technology is used throughout the two years as students will create their products using software packages, students will also have the opportunity to expand their knowledge and skills using Google Forms for qualitative and quantitative research.
Homework is set every two weeks, recapping terminology and embedding prior knowledge from previous lessons. It will consist of multiple choice questions, short answers and extended answers. Also students will have the opportunity to independently research business to embed understanding.
National business competitions: Enter team challenges like the Tycoon Enterprise Competition or the Student Investor Challenge.
Pitching clubs ("Dragon's Den"): Practice presenting business ideas and brand logos to a panel of teachers or local business "investors.
Guest speakers: Lots of The Angmering Alumni have been into lessons to talk to students about their careers.
Future plans of the possibility to travel to London, Brussels and Paris.
